QELA

A new fashion brand bred from royalty, challenging luxury with spirit and art.

Brand Strategy & Identity, Marketing & Collateral, Packaging, Custom-Made Paper.

Inspired by the enlightened vision of Her Highness Sheikha Mozah - Qatar's first global fashion brand, QELA, is being established as one of the world's great luxury businesses.

Inspired by the recent emergence of Qatar as a spiritual, social and economic player in today’s global culture.