Dubai Design District

Altering perceptions of an evolving culture through art, fashion and design.

Brand Identity, Guidelines, Typeface Design, Advertising, Stationery

As a business, retail and entertainment complex, d3 faced a challenge -- defining and promoting a unique brand. 

Critical to this effort was creating a sense of authenticity relative to ‘traditional’ creative and artist communities, such as London’s Shoreditch or New York City’s Lower East Side.