MOROCCANOIL

An established haircare brand wants to portray its natural roots.

Advertising, Photography Art-direction, Post-Production Management, B-Roll.

MOROCCANOIL is quickly gaining popularity worldwide as a leader of the Argan beauty movement. Looking to revise their image from artificial to natural, their transformation began a movement followed by many. 

Embracing a natural aesthetic and utilizing "Advertorials" in conjunction with traditional marketing, MO continues to cement their place in a pioneer of Argan Oil beauty products.