Felicia Zwebner

A simplified identity to house a unique approach to furniture & space design.

Brand Strategy & Identity, Guidelines, Marketing Collateral, Website Design.

Principal and founder Felicia Zwebner has the unique advantage of understanding a project from the perspective of a designer and a furniture manufacturer (Felicia is also the CEO and owner of FZ Collection, a custom furniture line).

The idea of customizing a typeface came from Felicia's constant dedication to perfecting her craft through simplicity. Bauer Bodoni was stripped of its details and then given proprietary details taken from her furniture designs.