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Black 15in1

Black 15in1, a TNG Worldwide signature brand, had been launched as the world’s first twice a week hair care system that boasted a revolutionary 15 benefits in one solution.

Black 15in1

The world’s first twice a week hair care system that boasted a revolutionary 15 benefits in one solution.

Brand Identity refresh, Photography capture & retouching, Advertising

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B15/1 quickly escalated to cult status before blossoming into an all-out industry standard.

 
 
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The brand needed a comprehensive revitalization program which included competitive landscape research, strategy, photography and art direction for the 2012-2013 advertising and marketing campaign, and the creation of a bespoke brand film for the 2012 brand launch. 

 
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The creator of B15/1 (TNG Worldwide) is an innovative and trendsetting developer of technologically-advanced professional beauty care products, responsible for some of the best-known and dependable products the world over.

 
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