Tignanello Bespoke
An innovative bespoke program seamlessly integrated for holiday launch, with no delay.
Program Strategy & Identity Lockup, Website Implementation, Marketing Collateral.
The Bespoke program introduced custom monogram hot stamping for a select group of popular bags while also utilizing direct sales on the Tignanello website for the first time. The entire system seamlessly co-existed with their current site during the holidays and was removed once the bags sold out.
Program Strategy & Identity Lockup, Website Implementation, Marketing Collateral.
