Dubai Design District
Altering perceptions of an evolving culture through art, fashion and design.
Brand Identity, Guidelines, Typeface Design, Advertising, Stationery
The Dubai Design District is a first of its kind - a purpose-built complex spanning 15 acres for both established and incubating fashion, design and luxury companies to call home in the Middle East.
As a business, retail and entertainment complex, d3 faced a challenge -- defining and promoting a unique brand.
Critical to this effort was creating a sense of authenticity relative to ‘traditional’ creative and artist communities, such as London’s Shoreditch or New York City’s Lower East Side.
Project completed with Souter/Partners